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Lensational has a three-layered impact model.


1. Emotional empowerment
2. Economic empowerment
3. Advocacy

 

Read our full impact report.

 
 

1. Emotional empowerment

Our testimonials and the focus groups we conducted with programme participants have highlighted the emotional and therapeutic impact of our work:
1. Our preliminary findings have shown that participants feel greater self-confidence and pride after having received training with us.
2. Participants have felt that their ability to express themselves and share their own feelings have accrued with photography training.
3. Finally, many of our programme participants have developed and maintained a social network and friendships after the workshops, lowering feelings of isolation and loneliness, which are common in the communities we work with.

2. Economic empowerment

Lensational has sold more than £3,000 of photographs since our launch. 50% of each sale goes directly to the photographer and 50% is re-invested in Lensational to further programme work and continuous support.
– We have plans to scale sales significantly in order to increase the economic empowerment of our photographers. We have secured strong corporate partners such as Getty Images, Affordable Art Fair, Standard Chartered and a global beverage company in order to do so.
– We have also developed on-demand modules in stock photography, videography, photography services, and are developing a new mentorship programme, so women participants can continue learning new skills with us as they grow their own portfolio.
– At the same time, we have been partnering with brands on bespoke creative and strategic projects, and commissioning Lensational students as part of this work

3. Advocacy

A big part of our work is raising awareness of the issues faced by the groups we work with, as well as challenging gender and cultural stereotypes.
1. Since launching in 2013, Lensational’s social media platforms have grown substantially to total over 16,000 fans across Facebook, Twitter, Instagram and Medium. Our posts have reached a total audience of over 1 million, and engaged over 25,000. Our work has been featured in respected news outlets worldwide such as The Guardian, ABC News, The BBC and Huffington Post.
2. Lensational volunteers have spoken about the organisation at 30 events in 10 countries, and over 4,000 people have seen our students’ photographs at exhibitions across the globe.

Read our full impact report.